Something I think we all identify with....

Feb 11, 2007 (23 hours ago)
from EurekAlert! - Biology
Being a green consumer is hard work, according to new research funded by the Economic and Social Research Council (ESRC). The study highlights a need for more practical help and incentives for green consumers, if we are to achieve a more sustainable society.
The University of Leeds-led study found that consumers who try to live a sustainable lifestyle have difficulty deciding which product to buy. "Consumers find that being green or ethical is a very hard, time consuming, and emotional experience," says Dr William Young. Apart from the usual issues such as price, reliability, and colour, they have the added complication of researching and weighing up all the environmental and ethical issues before purchasing a product, he explains.

FULL ARTICLE:  http://www.eurekalert.org/pub_releases/2007-02/esr-ine020707.php

cheers!